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Founded in 1955, it makes high-quality and high-price watches, many of which are limited editions. The benchmark watch series for Corum is its “Admiral’s Cup” series. The company is owned by Hong Kong-based Citychamp Watch & Jewellery Group Limited together with Eterna. Both of these Swiss watch companies are managed by Jérôme Biard, who was appointed on 1 September 2017.