Do you have a Panerai watch you’re ready to sell? Panerai has a loyal following. At one point, Panerai watches were supplied exclusively to military personnel. They were completely unavailable to the public for decades. We’re happy that’s not the case anymore. Today, they’re sought after by collectors who appreciate their history, bold design, and unmistakable presence on the wrist.
At Precision Watches, we help people sell Panerai watches every day. We know selling a luxury watch like a Panerai can feel overwhelming. We put together this guide to help walk you through your options.
How to Sell a Panerai Watch | Step-by-Step Guide
Not sure where to begin? Use our five-step guide to sell your Panerai watch and get the best price for your timepiece.
Step 1: Know Your Panerai
Start by identifying your watch. Panerai watches have reference numbers that indicate the case size, materials, movement type, and style. You can usually find this on the caseback, warranty card, or original paperwork. Panerai reference numbers often look identical.
Panerai reference numbers always start with PAM, followed by a number that identifies the model. You might also see it written as PAM1312 or PAM 1312. This is normal. The leading zero is often dropped, and spacing varies, but all versions refer to the same watch.
Panerai also offers a Certificate of Authenticity service. The watches are sent to the company’s facility in Switzerland. The process costs about 350 Euros and takes six to eight weeks to complete. Panerai will issue a paper certificate of authenticity.
Panerai Caseback Letter Codes | Production Year Guide
Panerai uses letter codes engraved on the caseback to indicate the production year of each watch. The chart below lists the most common caseback letter codes and the years they correspond to.
| Letter Code | Production Years |
| A – D | 1998 – 2001 |
| E – H | 2002 – 2005 |
| I – M | 2006 – 2010 |
| N – S | 2011 – 2016 |
| T – W | 2017 – 2020 |
| X – Z | 2021 – 2023 |
| AA – AB | 2024 – 2025 |
Step 2: Check the Condition
Scratches on the crystal or case can affect your watch’s value. Minor marks are normal. Heavy wear or damage may lower the offer. You don’t need to polish it yourself. In most cases, it’s best to bring your watch in as-is.
Step 3: Gather Panerai Packaging and Documentation
If you have any original paperwork or packaging for the watch you want to sell, we highly recommend bringing it. Paperwork could be warranty cards, sales receipts, or service records. In most cases, the more documentation you have, the higher your offer will be.
Tip: If your Panerai is newer, it may qualify for an extended warranty of up to six years through Panerai’s Pam.Guard program. A watch still under warranty can be more attractive to buyers.
Step 4: Understand the Market
Panerai values by model. A classic Luminor Marina or Radiomir reference may trade very differently from a limited edition. You can look at recent sales online to get a ballpark idea, but real offers depend on current market demand.
Factors that affect value include:
- Reference and popularity
- Materials (steel, titanium, gold, ceramic)
- Limited editions and rare dials
- Original accessories and documentation
- Recent service history
Step 5: Visit a Trusted Buyer
When you’re ready to sell your Panerai, bring your Panerai to a buyer. Here at Precision Watches, we evaluate watches in person or online. We show you how we assess the condition and calculate our offers. You can ask questions, take your time, and decide without pressure.
Once you have an offer, review it. If it works for you, you can complete the sale and receive same-day payment in most cases. If not, you can ask questions or consider trading in your watch instead.
Tips to Get the Best Price for Your Panerai
- Keep the original set together
- Bring any service records you have
- Avoid DIY repairs
- Let professionals handle polishing and service
When to Visit Precision Watches
If you’re thinking about selling your Panerai, the best time to visit is when you’re ready to part with your piece. Our team is here to walk you through the process step by step. You can bring your watch in, ask questions, and get an honest evaluation without pressure. If you’re ready to sell, trade, or just understand what your Panerai is worth, we’re always happy to take a look and help you decide what makes sense next.
If you’re in the Philadelphia area, visit our showroom. You can also browse pre-owned luxury watches if you’re interested in selling a Panerai for another model.
FAQs
Should I service my Panerai before selling it?
We generally do not recommend servicing a Panerai watch before selling it. In most cases, it’s best to sell it as-is.
Can I sell a Panerai that has scratches or wear?
Yes. Light wear is normal, especially on older Panerai models. Scratches do not automatically disqualify a watch or prevent a sale.
Is it better to sell, trade, or consign a Panerai?
Selling is the fastest way to receive cash. Trading works well if you want to put the value toward another watch. Consigning takes longer and depends on finding the right buyer. We have trade-in options at Prescription Watches if you’re interested in putting the value of your Panerai toward another piece.
What if I don’t know my Panerai’s reference or year?
That’s common. A professional buyer can identify the reference and production year using the caseback, serial number, and design details.
What Panerai models are easiest to sell?
Popular models like the Luminor Marina and Radiomir tend to have steady demand. The brand’s main watch models include Luminor, Luminor Due, Radiomir, and Submersible. Limited editions and unique dial variations can also attract strong interest, depending on the market.
