As the Official Timekeeper of the Olympics, Omega has quite a reputation to uphold. The brand often partners with celebrities, athletes, and admired personalities who share its values to tell its brand story. These Omega ambassadors keep the brand visible in culture and uphold its quality and status.
But who are these ambassadors, and what is their connection to Omega? Let’s take a glimpse at their stories and find out.
Who are the Omega Brand Ambassadors?
Omega often chooses its ambassadors for their ties to a fashionable, humanitarian, or adventurous lifestyle, whether through their professions or the roles they play. Notable ambassadors include:
Buzz Aldrin
Few names are as closely tied to Omega’s history as Buzz Aldrin. As the astronaut who wore the Omega Speedmaster during the Apollo 11 mission, Aldrin helped cement the watch’s place in space exploration history as the first timepiece worn on the Moon. The Speedmaster’s performance under extreme conditions played a critical role in NASA’s missions, elevating it beyond a tool watch and into a lasting cultural icon. Aldrin’s association with Omega remains one of the most authentic and enduring partnerships in the brand’s history, defining the Moonwatch’s legacy to this day. Omega’s role in the Apollo missions extended beyond Aldrin’s Speedmaster, including Neil Armstrong’s solid gold Speedmaster presented to the astronauts after the Moon landing.
Cindy Crawford
This supermodel is the brand’s longest-serving ambassador, having held the position since 1995. As the first supermodel ambassador in watchmaking history, she launched the revolutionary “My Choice” campaign, featuring her with the updated Constellation 95, which made the watch iconic and earned it the nickname ‘Cindy’s watch’. She also contributed to Constellation redesigns and supported store openings and charity events. Family trips to the Olympics with her kids made it a family affair. Her children, Kaia and Presley Gerber, are now featured in campaigns.
Glen Powell
Glen Powell is one of Omega’s newest brand ambassadors, representing a new generation of Hollywood talent. Best known for Top Gun: Maverick and Twisters, Powell has been closely associated with the Omega Seamaster Planet Ocean, wearing the model during promotional events and campaigns. His partnership reflects Omega’s balance of modern performance, rugged design, and cinematic presence.
George Clooney
Partnering with Omega in the early 2000s, Clooney is one of Omega’s longest-standing and most recognizable ambassadors. The connection is evident as the actor is a master in understated elegance. As a space enthusiast, he also supports the Moonwatch and has even appeared in Omega’s 50th anniversary moon-landing documentary. The actor has worn Omegas in movies and for red carpet events. He has been photographed wearing a wide range of Omega models over the years, including Speedmasters, Seamasters, and De Villes.
Nicole Kidman
Nicole Kidman joined as an Omega ambassador in 2005, making her another recognizable, longstanding celebrity to hold this honor. She has aligned with the brand’s push into women’s luxury watches, joining the company in celebrating 100 years of women’s watchmaking. The actress also appeared at the Omega House in Paris for Her Time and wore Omegas for red carpet events. Like Clooney, her bond with Omega watches is personal, as she has referred to the timepieces as ‘works of art’ and ‘jewelry pieces’.
Daniel Craig
Omega’s partnership with the James Bond movie franchise began in 1995 with GoldenEye, featuring Pierce Brosnan as Bond, when the Omega Seamaster became the leading man’s watch of choice. However, the relationship solidified in 2006 when Daniel Craig wore the watch in Casino Royale. Craig became personally involved with the brand, attending the Omega boutique opening in Russia and appearing in the ORBIS International fundraising promo. He also headlined the Seamaster 70th-anniversary event in New York alongside the company’s CEO, discussing the watch’s evolution from 1948 to modern divers. In recent years, he starred in Omega campaigns, visited Planet Omega exhibitions, and wore Omega watches at Golden Globe events.
Michael Phelps
Phelps has been an Omega ambassador since 2004, embodying the brand’s timing heritage as the most decorated Olympian ever. The partnership began during the athlete’s Olympic debut in Athens, where he won 6 gold medals and 2 bronze medals. He wore the Seamaster on the podium and again at the 2008 Beijing Olympics, where his record eight gold medals helped boost Omega’s visibility for its water-resistant technology. He continues to support the brand post-retirement, attending Omega House and in-store events. Phelps also collaborated with the brand on the 2016 limited edition Planet Ocean “Michael Phelps”, with 280 pieces, ten for each of his 28 medals.
Eddie Redmayne
Eddie Redmayne became an Omega ambassador in early 2015, following his Oscar win for his portrayal of Stephen Hawking in The Theory of Everything. He was welcomed as a ‘newly minted star’ for his youth and enthusiasm. However, he also claims to be a genuine fan of the brand and requested a tour of their watchmaking facilities shortly after the partnership solidified. He also fronted campaigns for the Globemaster 39mm Master Chronometer, hosted a VIP event to celebrate Omega’s mastery, and has worn Omegas at prestigious events.
Abhisheck Bachchan
This Bollywood actor became an Omega ambassador in 2006, representing the brand prominently in India, focusing on market expansion in the country. He attended several Omega events, including launches at Taj Colaba and Olympic activities, highlighting the watch brand’s official timekeeper role. The actor continues to promote the brand in India-focused campaigns, leveraging his stardom and humanitarian projects. Bachchan is well-suited for the watch brand, as he shows versatility as an actor and an undeniable sense of style.
Mondo Duplantis
As a record-breaking Olympic pole vaulter, Duplantis’s connection with Omega is obvious. Becoming an ambassador in 2020, he took the brand to new heights by wearing an unreleased titanium Seamaster Aqua-Terra 150M Ultra-Lite during his world-record vault and gold medal win. He is well-suited to promote the brand’s exceptional performance and timekeeping mastery. The partnership is in its early stages but shows great potential.
Additional OMEGA Brand Ambassadors
Hyun Bin
A major figure in Korean cinema and television, Hyun Bin became an OMEGA ambassador in 2020. Known for his refined style and international appeal, he frequently wears Seamaster and De Ville models, helping strengthen Omega’s presence in Asia and reinforcing the brand’s image of quiet confidence and modern elegance.
Aaron Taylor-Johnson
Joining OMEGA as a brand ambassador in 2025, Aaron Taylor-Johnson represents a new generation of cinematic talent. His roles often balance intensity with restraint, aligning well with Omega’s contemporary design language and its focus on performance-driven luxury.
Jonathan Bailey
Appointed as an OMEGA ambassador in 2023, Jonathan Bailey brings a refined, modern sensibility to the brand. Known for both stage and screen work, Bailey’s public appearances with Omega watches reflect versatility and classic style with a modern edge.
Barry Keoghan
While not formally listed as a long-term ambassador, Barry Keoghan is considered a “friend of the brand.” His association with Omega reflects the brand’s growing connection to bold, unconventional talent that resonates with contemporary audiences.
Zoë Kravitz
Zoë Kravitz represents Omega’s modern, fashion-forward direction. Her understated yet expressive style pairs naturally with Omega’s women’s collections, reinforcing the brand’s balance between elegance and individuality.
Zhang Ziyi
An internationally acclaimed actress, Zhang Ziyi has long represented Omega in Asia. Her association highlights the brand’s global reach and its connection to cinema that transcends borders.
Bérénice Marlohe
Best known for her role in Skyfall, Bérénice Marlohe has appeared in Omega campaigns tied closely to the Seamaster and James Bond legacy, reinforcing the watch brand’s cinematic heritage.
Park Bo-gum
Park Bo-gum is another key figure in Omega’s Asian ambassador lineup. His clean-cut image and wide popularity make him a natural fit for the brand’s Aqua Terra and De Ville collections.
Zhou Dongyu
A leading actress in modern Chinese cinema, Zhou Dongyu represents Omega’s connection to emerging creative talent and youthful elegance.
Athletes Beyond the Podium
Rory McIlroy
One of the most recognizable golfers of his generation, Rory McIlroy embodies Omega’s commitment to precision and performance. His partnership highlights the brand’s long-standing relationship with elite-level sport.
Neeraj Chopra
Olympic gold medalist Neeraj Chopra represents excellence on the global athletic stage. His success reinforces Omega’s deep ties to Olympic competition and precise timing.
Noah Lyles
As a world-class sprinter, Noah Lyles aligns naturally with Omega’s role as Official Timekeeper of athletics, showcasing speed, accuracy, and performance under pressure.
Gianmarco Tamberi
Known for his expressive style and Olympic success, Gianmarco Tamberi brings personality and athletic excellence to Omega’s ambassador roster.
Yulimar Rojas
World-record holder and Olympic champion Yulimar Rojas represents strength, resilience, and precision—values central to Omega’s sports heritage.
Sergio García, Michelle Wie & Danny Willett
These professional golfers—Sergio García, Michelle Wie, and Danny Willett—highlight Omega’s long-standing relationship with the sport of golf, where timing, consistency, and focus are paramount.
Campaign-Specific Ambassadors
“My Little Secret” Campaign (2025)
Omega’s 2025 campaign expanded its ambassador family to include figures such as Ashley Graham, Tems, Ariana DeBose, and others. This campaign emphasized individuality, discretion, and personal expression—modern interpretations of Omega’s long-standing values.
Purchase Your Next Omega at Precision Watches
Like many of these ambassadors, Precision Watches also has a special relationship with Omega. We are authorized dealers for the brand. You can find a wide selection of new and pre-owned Omega watches in our collection, and we perform expert watch repairs addressing a wide range of issues.
Omega is just one of the many luxury brands we represent. Established in 1946, Precision Watches has built a reputation for integrity, craftsmanship, and personalized service, serving collectors and enthusiasts for generations.
For a look back at Omega’s earlier screen icons, you can also read our Screen Legends – Omega Watch Ambassadors feature, which highlights notable partnerships from a previous era.
If you’re curious how ambassador partnerships work across the wider industry, we’ve also explored luxury watch ambassadors across major brands, highlighting how different maisons approach brand storytelling.
FAQs
Why does Omega use celebrity ambassadors?
Ambassadors humanize Omega’s precision legacy, help tell the watch brand’s story, and tie its heritage to sports, cinema, and fashion.
Who is Omega’s longest-serving ambassador?
Cindy Crawford is Omega’s longest-serving ambassador. The partnership started in 1995 and has been active for over 30 years.
What does Omega look for in its ambassadors?
Omega ambassadors should align with the company on their interests, sense of style, values, and humanitarian efforts.
