Yesterday was the Super Bowl, and at most workplaces, the water-cooler talk revolves around “Who scored what touchdown?” and “Did you see the half-time show?” But At Precision Watches, though, we’re paying attention to something else entirely: who wore what watch. Moments like these show how luxury watches have become part of modern culture, not just tools for telling time. Bad Bunny and Jay-Z were some stand-out choices.
Best Watches Worn at the SuperBowl
Here are some SuperBowl celebrity watches that caught our eye.
Bad Bunny: Audemars Piguet Royal Oak Self-Winding Malachite
Bad Bunny’s controversial musical performance at the Super Bowl makes him one of the most talked-about celebrities today, and the Audemars Piguet Royal Oak he wore contributes to his edgy persona. It offers many of the features of the Royal Oak, including the same iconic design and a high-jewelry aesthetic. Its key feature is a malachite stone dial, a natural mineral green that stood out against the rapper’s white Zara suit.
Other design highlights include the octagonal bezel with 8 hex screws, the integrated bracelet with brushed and polished surfaces, and the in-house automatic AP caliber movement. The watch’s limited production makes these timepieces difficult to find, and the fact that Bad Bunny wore one for his Super Bowl performance will likely increase its collectability.
Jay-Z: Patek Philippe Grand Complications Celestial
The Patek Philippe Grand Complications Celestial is one of the most sophisticated astronomical watches ever made- no wonder it was spotted on Jay-Z’s wrist. It features a rotating sky chart displaying the night sky as seen from the northern hemisphere with moon phases and stellar motion. The watch also shows sidereal time (star time) and the times of meridian passage for Sirius and the moon.
The watch comes in rose gold and platinum, but it is no surprise that Jay-Z sported the platinum version. The deep blue dial option offered the ideal background, allowing the traditional hour and minute hands to pop for optimal legibility. The Caliber 240 LU CLC self-winding, mechanical movement is remarkably thin, given the complications.
Tom Brady: Audemars Royal Oak Perpetual Calendar
Although Tom Brady did not play yesterday’s game, he was there to support, showing off an all-blue Audemars Piguet Royal Oak Perpetual Calendar. In addition to its blue monochrome appearance, the watch also stands out for its octagonal bezel with sharp facets, brushed surfaces, and polished bevels. Its integrated bracelet, which tapers nicely, is also considered one of the best-finished in horology.
The subdials that track day, date, month, and moon phase create a tool-like aesthetic. With Calibre 5134 movement, accuracy is guaranteed. The 22k gold skeletonized rotor visible through the sapphire caseback shows you what’s going on under the hood.
Jamie Foxx: Hublot Big Bang Unico King Gold Pave
Jamie Foxx may have been watching from the sidelines, but his watch was one of the evening’s most eye-catching choices. With a king gold case and bezel set with diamonds, this timepiece speaks blingy luxury, but behind the scenes, it offers a serious in-house chronograph. It was the perfect complement for Foxx’s red velvet jacket and wide-brimmed hat.
While the unapologetic appearance is the main talking point of this piece, it offers so much more than a flashy aesthetic. Its skeletonized, semi-openworked dial lets you see the Unico movement and chronograph works. The single subdial at 3 o’clock shows chronograph minutes and running seconds.
Watches like the Hublot Big Bang seen on the sidelines are styles we regularly carry, and select Hublot pieces are often available through our hublot collection.
Dion Dawkins: Patek Philippe Aquanaut Chronograph
Buffalo Bills offensive lineman Dion Dawkins was at the Super Bowl supporting his fellow athletes, wearing a Patek Philippe Aquanaut Chronograph Ref. 5968A. The watch features the classic rounded octagonal Aquanaut shape. A screw-down crown and 120m water resistance make it a true sports watch.
The gradient dial features the Aquanaut’s signature embossed grid pattern. Applied white-gold Arabic numerals with lume show up nicely against the black-to-dark-gray surface. Orange chronograph accents, such as the central chrono seconds hand and the outline of the chronograph minutes subdial at 6 o’clock, enhance the sporty appeal.
Rob Lowe: Audemars Piguet Royal Oak Selfwinding Chronograph Black Ceramic
Rob Lowe kept things sleek and modern with an Audemars Piguet Royal Oak Selfwinding Chronograph in black ceramic. Unlike precious-metal or gem-set pieces, this watch leans into stealth luxury. The matte black ceramic case and bracelet give it a contemporary, almost architectural feel, while still retaining the unmistakable Royal Oak design language.
The chronograph layout adds sportiness without overpowering the dial, and the integrated bracelet reinforces the watch’s reputation as one of the most refined luxury sports chronographs ever made. On Lowe’s wrist, it felt intentional rather than flashy — a confident choice that speaks to taste more than hype.
Jody Allen: Cartier Panthère at the Trophy Presentation
When the Seattle Seahawks secured the victory at Super Bowl LX, team chair Jody Allen was first to lift the Vince Lombardi Trophy — and she did it wearing a chic Cartier Panthère watch on her wrist. The Panthère’s sleek lines and refined bracelet made it a standout choice for the spotlight moment, pairing timeless design with a celebratory milestone as the franchise hoisted the iconic silver trophy.
Get Ready for Your Next Timepiece at Precision Watches
If spotting standout watches at the Super Bowl reminded you why great timepieces matter, we’re always happy to help you explore what’s next. While many of the watches seen at the Super Bowl are rare or hard to find, we occasionally see pieces like these pass through our pre-owned collection. If you enjoy seeing how watches show up at major cultural moments, you may also like our look at the standout timepieces worn at the Golden Globes.
Visit Precision Watches in Lower Gwynedd or browse our curated collection online to discover pieces that balance design, heritage, and everyday wearability. Our team is here whenever you’re ready.
FAQs
Why do celebrities wear luxury watches to the Super Bowl?
The Super Bowl is one of the most-watched global events with extensive camera coverage and replay moments. Watches serve as status symbols, fashion statements, and talking points, and pieces worn with rare complications, exceptional aesthetics, and precious metals typically draw the most attention.
Who won SuperBowl LX and what was the final score?
The Seattle Seahawks won the Super Bowl, defeating the New England Patriots 29-13. Kenneth Walker III, the Seahawks’ running back, earned MVP honors, becoming the first running back to win the award in 28 years.
Were any of these watches actually worn by players on the field?
No, NFL players are not permitted to wear watches on the field for safety reasons. Luxury watches are typically spotted during pre-game arrivals, on the sidelines, in luxury suites, and at post-game celebrations.
