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For over 30 years, our family-owned luxury watch store has provided customers with quality products and exceptional service. Our third-generation business is proud to bring you an extensive selection of watches from top Swiss Watch brands. Our team of experts is here to help you find the perfect timepiece that fits your style and budget.

Rolex

Datejust 31

Oyster, 31 mm, Everose gold
m278275-0010

33 800 $  Suggested retail price before applicable taxes.
The suggested price can be modified at any time without notice.
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Reference

278275

Model case

Oyster, 31 mm, Everose gold

Water-resistance

Waterproof to 100 metres / 330 feet

Bezel

Fluted

Dial

Chocolate set with diamonds

Bracelet

President, semi-circular three-piece links

Movement

Perpetual, mechanical, self-winding

Calibre

2236, Manufacture Rolex

Power reserve

Approximately 55 hours

Chocolate Dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

Chocolate Dial

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

The Fluted Bezel

18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.

18 ct Everose gold

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Datejust
Rolex Datejust

The classic watch of reference

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