Are Eco-friendly Watches the New Luxury Trend?

May 7, 2025

Environmentalism is sweeping the nation, making its way into every industry- luxury watches are no exception. Companies love it because it reduces waste and lowers the need for costly resources, making it a cost-effective option. It also pleases customers who appreciate sustainable manufacturing.

Designers collaborate with conservation organizations in the luxury watch space to support green initiatives. The precious materials they use are often recycled. These brands have developed sustainable manufacturing methods that reduce waste- even their designs are reminiscent of nature.

What are Eco-Friendly Watches?

Here’s how luxury companies are becoming more eco-friendly.

Eco-friendly Materials: Many luxury watch brands incorporate eco-friendly materials such as recycled plastics, ethically sourced precious metals, and sustainable luxury straps. They also reduce environmental impact by using 100% recycled and recyclable packaging.
Supporting Conservation Efforts: Several watches have partnered with eco-friendly organizations to help the world reach its environmental goals. For example, some luxury brands launch campaigns, dedicating a portion of their proceeds to these organizations. Others make watches specifically designed to support their efforts.
Environmental Manufacturing: Sustainability also plays a role in the manufacturing process. Brands focus on renewable energy sources, reducing water usage, and less waste. Some manufacturers have adopted lean manufacturing methods and installed solar panels on their roofs.

Luxury Sustainable Watch Companies to Look Out For

Environmental consumers seeking a luxury watch should focus on the following brands.

Omega Watches

Omega is a luxury brand with a long history of manufacturing dive watches that uphold water resistance hundreds of meters underwater. Therefore, it makes sense that they should launch an Omega for Our Oceans campaign. The company partners with the Good Planet Foundation and other earth-friendly organizations to protect the world’s oceans.

Omega’s collaboration with the Good Planet Foundation focuses on three projects to protect the Indonesian and Malaysian Coasts, including:

Restoration and Preservation: This initiative aims to restore and preserve the area’s damaged ecosystems.
Biodiversity in Bahoi: The organizations work together to establish Marine Protected Areas in the community.
Restoration for the Mangroves: This project aims to restore mangroves in the area to bring back its biodiversity.

Omega’s Most Eco-Friendly Watches

With Omega’s focus on the ocean, it makes sense that their Seamaster models are among the most eco-friendly. The Seamaster Aqua Terra features a stainless steel case, a material known for its high recyclability and durability, and straps made from recycled materials. The Seamaster Diver 300M is another good choice due to its high-quality construction and durability, which contributes to reduced waste.

TUDOR Watches

Tudor is another brand that is making waves with its sustainability efforts. It welcomes stakeholders to request sustainability reports from the company. The sustainable watch brand has even gone so far as to choose a color for its environmental initiatives- pink.

The company has focused on environmentalism in the following efforts:

Ethical Sourcing: Tudor ensures its gems and precious metals are responsibly extracted and works with supply chains that respect human rights.
Minimizing the Carbon Footprint: The company aims to reduce its manufacturing carbon footprint through recycling, waste reduction, and energy-efficient factories.
Eco-Friendly Packaging: Tudor has updated its packaging to include sustainable materials while maintaining their high level of luxury.
Partnering with Organizations: The luxury watch brand partners with several environmental organizations to promote a greener future.
End-of-Life Care: The company has created a recycling program allowing consumers to return their watches for upcycling purposes at their end of life.

Tudor’s Most Eco-Friendly Watches

There is no one Tudor watch that stands out as particularly eco-friendly. All models are manufactured according to the company’s sustainable standards. However, the Black Bay is made with a stainless steel case, ensuring optimal environmentalism. It is also available in various strap styles, allowing consumers to choose an earth-friendly material.

Hamilton Watches

Hamilton is another brand focusing on eco-friendliness, making the following values a priority:

Partnerships for Sustainable Aviation: Hamilton’s military focus has inspired it to partner with Smartflyer, an organization committed to sustainable air travel.
Focus on Quality and Durability: The luxury watch brand is known for its high-quality, durable models that withstand the test of time, thereby reducing waste and manufacturing needs.
Brand Value: The company combines American Spirit and Swiss Precision, which ensures high-quality watches that withstand the test of time.

Hamilton’s Most Eco-Friendly Watch

Hamilton’s environmental efforts are apparent in their eco-friendly Khaki Conservation edition, a sustainable version of the Khaki Navy GMT. The watch Is a result of a partnership with Conservation International and Harrison Ford, with all proceeds donated to Conservation International.

The limited edition is designed with special elements and encased in recycled packaging material. It features 21 automatic jewel movements with crystal sapphire and a see-through back engraved with Harrison Ford’s signature and the Conservation International logo.

Purchase Eco-Friendly Watches from Precision Watches

Consumers in the market for eco-friendly watches should buy from the best. Precision Watches is an authorized Swiss watch retailer offering the finest sustainable brands. We also provide expert watch repair in lower Gwynedd, PA.