It’s no surprise Rolex engages in research and development. Any manufacturing company that wants to survive in the long term should invest in the future. Rolex doesn’t just have one department, they have several different types of exceedingly well-outfitted professional science labs at their facilities. They don’t just research or design new watches – they research more effetive and efficient manufacturing techniques while ensuring that quality improves as well. From mechanical engineering and manufacturing labs to chemistry labs, they cover all the bases.
Rolex has a lab with electron microscopes and gas spectrometers, as they take extremely close looks at metals and other materials in order to investigate the effects of machining and manufacturing techniques. This is one reason why the quality of a Rolex watch surpasses most other watch brands, they spare no expense when it comes to quality control and research.
If they change something in their manufacturing process, they want to ensure that it not only upholds the quality that Rolex is known for – they want to make it even better.
In the stress testing lab, the movements, bracelets, and cases undergo simulated wear and abuse using custom-made machines and robots. Your typical Rolex is designed to last a lifetime. The newest Oysterlock fitted on new Professional Rolex models went through 26 different drop tests in development. It was immersed in tanks of chlorine and saltwater, with sand thrown in for good measure – opened and closed thousands of times, to be sure that it remains completely functional in the harshest conditions.
Comments are closed