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For over 30 years, our family-owned luxury watch store has provided customers with quality products and exceptional service. Our third-generation business is proud to bring you an extensive selection of watches from top Swiss Watch brands. Our team of experts is here to help you find the perfect timepiece that fits your style and budget.

Rolex

Day-Date 40

Oyster, 40 mm, platinum and diamonds
M228396TBR-0021

$145,900  Suggested retail price before applicable taxes.
The suggested price can be modified at any time without notice.
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Rolex Guarantee

To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. All new Rolex watches purchased from one of the brand’s Official Jeweler come with a five-year international guarantee. When you buy a Rolex, the Official Jeweler fills out and dates the Rolex guarantee card that certifies your watch’s authenticity.

The green seal

The five-year guarantee which applies to all Rolex models is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This exclusive designation attests that the watch has successfully undergone a series of specific final controls by Rolex in its own laboratories according to its own criteria, in addition to the official COSC certification of its movement.

Rolex presentation box

Every Rolex is delivered in a beautiful green presentation box that is both protector and keeper of the jewel that nests inside it. As the presentation box is also a symbol of giving, it is important, if you are purchasing a gift, that the recipient’s first contact with their Rolex sets the stage for revealing what lies within.

Reference

228396TBR

Model case

Oyster, 40 mm, platinum and diamonds

Bezel

Diamond-set

Water-resistance

Waterproof to 100 metres / 330 feet

Movement

Perpetual, mechanical, self-winding

Calibre

3255, Manufacture Rolex

Power reserve

Approximately 70 hours

Bracelet

President, semi-circular three-piece links

Dial

Paved with diamonds and sapphires

Certification

Superlative Chronometer (official chronometer certification + Rolex certification after casing)
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Diamond-Paved Dial

This dial features 8 baguette-cut diamonds and 2 baguette-cut sapphires at 6 and 9 o’clock. Diamonds, sapphires, rubies, emeralds – the noblest and most precious stones are selected to grace Rolex timepieces. The brand has in-house expertise and equipment enabling it to bejewel any model in its catalogue. Experienced gemmologists first select gemstones of the highest quality. For this, they can rely on their own seasoned judgement as well as state-of-the-art analysis equipment. The stones are then entrusted to the gem-setters, who skilfully place each precious stone onto the watch by hand, one by one, assuring precision to within hundredths of a millimetre. Such stringent tolerances guarantee that each stone shines with optimal brilliance and is perfectly aligned with those around it. These time-honoured gestures, which may be repeated many hundreds of times, ensure that each gem-set watch produced by Rolex sparkles with exceptional intensity and reflects the standard of excellence required by the brand.

Diamond-Paved Dial

Diamond-set bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

Diamond-set bezel

Platinum

Rare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.

Platinum
crown

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Precision Watches is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.

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    Day-Date
    The Rolex Day-Date collection

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